Mattel – WB Wizarding World

Scope:

Creative | Paid Media

Support Q4 sales through digital ad creation and paid media on Instagram and Facebook, using assets from the Wizarding World portfolio

We developed and delivered a high-end digital advert to boost sales of the Harry Potter dolls range alongside the launch of new characters. The goal of the creative was to bring Harry Potter back into reality in 2020 by focussing on how the passion and love for the Wizarding World could be passed from generation to generation. The ad aims to give a snapshot of the modern Harry Potter fan.
We filmed the ad on location featuring kid actors from our talent pool to highlight how the dolls can inspired imaginative play around the brand’s narrative stories.

  • £0.20 Cost per click
  • 3% click-through rate Instagram and Facebook
  • Stock sold out From Smyths
“We love the Harry Potter brand and this was a golden opportunity for us to really show what we are capable of as an agency.” KidsKnowBest

More Work