Smyths – Digital Media Strategy

Scope:

Research | Strategy | Creative | Influencer

Develop a digital-first content and marketing strategy to target new and existing audiences in UK and Ireland.

We carried out an independent study into kids digital viewing habits. With these results, we identified product themes and created accompanying explainer videos, this was supported by a variety of influencer marketing activities.

  • Reach over 10,000,000 Across UK and Ireland
  • Re-commissioned For 2021
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