Viacom – SpongeBob SquarePants

Scope:

Research

To support the development of a branded apparel range for SpongeBob Squarepants for 6-16s across Brazil, Indonesia, Mexico, Philippines, Spain, the UK and US.

The methodology was adapted to a remote approach due to Covid-19. Families were recruited to undertake two weeks of fashion-based tasks and remote video interviews to provide insights into how individuals, siblings and friends made apparel choices.

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