Viacom – SpongeBob SquarePants
Scope:
Research
To support the development of a branded apparel range for SpongeBob Squarepants for 6-16s across Brazil, Indonesia, Mexico, Philippines, Spain, the UK and US.
The methodology was adapted to a remote approach due to Covid-19. Families were recruited to undertake two weeks of fashion-based tasks and remote video interviews to provide insights into how individuals, siblings and friends made apparel choices.