WowWee – Baby Shark
Scope:
Strategy | Creative | Influencer | Paid Media
To develop a US influencer marketing campaign to drive US retail sales of Baby Shark Dancing DJ products for Q4 2020
We engaged with micro-influencers and celebrities in the US to build brand awareness of Pinkfong Baby Shark products. We licensed the content to use for pre-roll ad creative and paid media to drive retail sales.

- 2,630,000 Organic reach across both influencer campaigns
- 153,000 Engagements meaning 6% campaign engagement rate