WowWee – Baby Shark

Scope:

Strategy | Creative | Influencer | Paid Media

To develop a US influencer marketing campaign to drive US retail sales of Baby Shark Dancing DJ products for Q4 2020

We engaged with micro-influencers and celebrities in the US to build brand awareness of Pinkfong Baby Shark products. We licensed the content to use for pre-roll ad creative and paid media to drive retail sales.

  • 2,630,000 Organic reach across both influencer campaigns
  • 153,000 Engagements meaning 6% campaign engagement rate

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