Global

Research & Insights

Strategy

Creative

Performance

To thousands of kids globally, using our best practice toolkits  to run research. We’re experts in nurturing the voice of today’s youth through our engaged community panel.

We Listen

Listen

The changing behaviour, motivations and perceptions of youth & parents. From behavioural (what they do) to sentiment (how they feel) we identify priority areas by segments and markets.

We Understand

Understand

To ensure all research is useful and always generating  a response or action, enabling our clients to make better youth-centric decisions.

We Act

 We use various online techniques for market research, including quick polls, journey diaries, surveys of different complexity levels, emotion mapping, max diff, sample size determination, weighting, and segmentation/persona analysis.

Online Techniques

Our services encompass facilitated discussions, organic conversations, live chats, group discussions, one-on-one interviews, and youth journey mapping.

Conversations

We offer a diverse range of services, including live chats, unmoderated mobile screen recording, ethnographic research studies, behavioural science analysis and sprints (iterative & agile approach).

In-The-Moment

We offer quarterly pulse reports, sentiment analysis, external data integration, campaign tracking, ad testing, social listening, and access to our Nougat all-data dashboard for enhanced insights.

Analytics & Dashboards

We solve brand problems through listening and learning, delivering tailored campaigns for impactful results, crafting engaging brand positioning, and driving measurable success.

Marketing Strategy

Strategically organise and align various sub-brands under a cohesive brand hierarchy, ensuring clarity, consistency, and effective communication with the target audience.

Brand Architecture

Design and optimise revenue streams, structures, and value propositions to create sustainable and profitable business models that cater to the needs and preferences of the target audience.

Business Modelling

Leverage various platforms, and foster meaningful and brand-safe interactions to build awareness, promote engagement, and establish a long-term trusted presence.

Content Strategy

Identify influential and brand-safe creators who authentically connect with their target audience, to promote experiences that resonate and move the needle for your business.

Influencer Strategy

Meticulously align various marketing channels to create a holistic and immersive brand experience, maximizing exposure and impact to connect with families and children effectively.

Campaign Planning

Data-driven and laser-focused media placements to reach and engage the target audience creatively and effectively, ensuring maximum exposure and impact for campaigns.

Media Planning

Craft compelling and authentic brand identity, values, and messaging that resonates with families and children, fostering brand fandom while driving business growth.

Brand Strategy

Activating & transforming brands through audience-led creative. Ideas, campaigns & experiences.

Creative 

Transforming brands through creative-led solutions.

Brand Positioning

Brand-based design thinking & execution across all touchpoints.

Visual Identity

From a billboard to a gaming world integration.

Campaign Creative

Capturing the excitement of the masses through crafted experiences.

Immersive Experiences

Packaging, world-building or a 360 campaign.

Product Launches

Creation of multi-platform assets to support your marketing needs.

Content

Reaching audiences across the online & offline platforms.

Digital & Print

Extending your brand assets across social media & other digital platforms.

Toolkits 

Streamlined data-driven media planning and buying for maximum ROI and brand exposure.

Buying and Planning

Assessing the impact of kids & family marketing channels, merging data sources for insights, and optimising campaigns for impact and effectiveness.

Mixed Media Measurement

Strategic brand partnerships to amplify reach and create resonant campaigns, products, and experiences with complementary organisations.

Brand Partnerships

Execute brand-safe influencer campaigns that authentically connect with your target audience, driving business impact.

Influencer Marketing

 Leverage social media for compliant, engaging campaigns targeting families, boosting brand awareness, engagement, and conversions.

Social Advertising

Integrate brand messages seamlessly into video games, engaging young audiences authentically in an immersive, interactive manner.

In-Game Advertising

Merging organic and paid strategy and continuously adapting to the evolving user and platform preferences, behaviors, and needs to develop brand-safe and fully-engaged social audiences.

Audience Development

Manage in-community engagement for a kids and family marketing agency through strategic communication, content moderation, and positive interactions to build brand loyalty and advocacy.

Community Management

Build fully compliant, hyper-focused YouTube advertising campaigns paired with instantaneous analytics feedback to drive impact for your business and brand.

YouTube Advertising

Efficiently purchase advertising inventory across channels using automated technologies and algorithms to optimise targeting and audience reach.

Building the
brands of tomorrow

What we help you do

Research & Insights

We Listen

We Listen

Strategy

Marketing Strategy

Marketing Strategy

Creative

Creative

Creative

Performance

Buying and Planning

Buying and Planning

Grown ups at KKB

LDN

NYC

Building the brands of tomorrow

What we help you do

Research & Insights

We Listen

We Listen

Strategy

Marketing Strategy

Marketing Strategy

Creative

Creative

Creative

Performance

Buying and Planning

Buying and Planning

Grown ups at KKB

Building the
brands of tomorrow