It suggests that there is a gap in terms of content created specifically for a tween & teen demographic. For brands and IP owners, this presents an opportunity. The key to success lies in fostering a dialogue with the next generation of fans, understanding their aspirations, dreams, and desires, and channelling this insight into groundbreaking IP.
For content creators and producers, 'wholesomeness' is often prioritised when engaging youth, but this focus can sometimes result in content that doesn't resonate with today's young audiences. Whilst safeguarding children should still be of utmost importance, content producers need to strike more of a balance and listen to the passionate calls of youth.
The trend of kids ageing up in content preferences signals an opportunity for brands to create enduring IP that resonates across generations. This evolution should be celebrated as a beacon of untapped potential, emphasising the hunger for narratives that challenge and mature alongside their audience. It's a call for brands to adapt, innovate, and embrace the immense opportunity to cater to an audience that craves content for both today and the years to come.