The challenge

KookyLoos had already conquered most of EMEA, but now they were setting their sights on the UK, and it was time for a new adventure. The challenge? To unleash their stunning line of collectible dolls in a territory where the rules were different.

Our solution

KidsKnowBest helped Magicbox Toys understand the cultural nuances of this market, and developed a tailored launch strategy for their new British demographic. The findings of our bespoke research piece led us to an influencer, creative and paid media campaign with 2 different strategies: one targeting parents, the other tailored to the kids themselves.

The KKB stamp

By practising what we preach, and putting children's voices at the heart of our approach, we broke our very own KidsKnowBest record with a sky-high view-through-rate on our influencer content. The campaign wasn't just on point; it was finely tuned to perfection, and the audience couldn't get enough of it. This was strategic tailoring at its finest!