The challenge

Our mission was to catapult the LEGO® Minecraft range into the limelight. But we had an even bigger quest - to reveal how these sets seamlessly fit into the vast LEGO® universe, emphasising the sandbox magic that makes LEGO® legendary.

Our solution

We teamed up with beloved Minecraft creators, legends in their own right, who've etched unforgettable tales in the virtual realm. They breathed new life into these narratives with LEGO® Minecraft sets, immortalising the moment for fans to celebrate and build their own Minecraft stories with the product.

The KKB stamp

LEGO® Minecraft became more than just a toy; it became a vessel for creativity, waiting for the next generation of storytellers to build their own epic narratives. The sandbox just got a whole lot bigger!