The challenge

To ignite the buzz around Toy Mini-Brands' latest releases and turn up the excitement to fever pitch amongst their audience.

Our solution

We teamed up with content creators boasting massive fan followings, creating a tidal wave of FOMO. Inspired by the hottest social trends, we unleashed the power of these creators to showcase the diverse product ranges, setting the stage for a thrilling hunt and collect mission for fans.

The KKB stamp

Our in-house insights tool, 'Nougat,' revealed the secrets of our audiences preferences. Armed with this knowledge, we pinpointed the platforms and handpicked influencers who'd strike a chord with their like-minded followers, sending excitement levels through the roof!