The challenge

Toikido set out on an exciting quest: unleashing their new brand IP, Piñata Smashlings, into the wild. Their goal? Crafting collectible toys, an animated concept for Roblox gaming and a mini-series. But first, they needed to understand the brand's essence and pinpoint the right audience.

Our solution

Toikido sought initial reactions and feedback on their brand concept and characters from the very kids who'd be thrilled by them. We ran online surveys where kids aged 5-12 took center stage. The 5-7s had their parents' guiding hand, while the 8-12s steered the ship themselves.

The KKB stamp

We profiled their target audience, gaging their reaction to thePiñata Smashlings concept and unveiled the treasures kids couldn't resist, guiding Toikido's product path.