The Challenge

PopSockets had a mission: launch the epic new fidget toy line, PopPuck, and make it the epitome of coolness. They turned to us to position it as the ultimate playground trend, creating a frenzy of fans across the US and igniting FOMO amongst teens.

Our Solution

We kicked off with a grassroots seeding campaign, targeting TikTok creators in street art, music, and skateboarding subcultures. Leveraging PopSockets' strong brand, we built tribes of influential followers and drove exponential growth. Boosting, channel management, and influencer partnerships amplified PopPuck's social channels and unleashed authentic UGC content.

The KKB Stamp

We get it. You can't just tell teens something is cool. They have to discover it for themselves! Our savvy research unveiled a shocking truth: 53% of kids crave what's confiscated at school. So, we handpicked opinion leaders from the coolest corners of TikTok to blaze the trail for us.